The show Kungfu Panda is a popular show in India. The singular objective while designing the promo was to keep the existing audiences hooked, and get newer audiences to sample the show. The aim was to design a creative with a track that could go viral. Therefore, all aspects of the track, be it rhythm, arrangement, lyrics, style of singing, was based on music trends that were popular with the target audience, also at the same time highlighting the main character, Panda’s personality, which is playful, fun yet has a lot of attitude.
copywriting/ direction: sanhita das
